About Funnelyn
A buying desk, not a slide deck
We started Funnelyn in Jakarta because we were tired of agencies that bill for strategy and outsource the actual buying. So we built the opposite: senior buyers who sit inside your ad accounts and are paid to move one number.
Why we exist
Between us we've spent over a decade running paid media — in-house at venture-backed brands, and at the agencies those brands eventually fired. The pattern was always the same: a polished pitch, a junior account manager, and a dashboard nobody trusted by month three.
Funnelyn is the team we wish we'd hired. We connect to the ad accounts you already own, fix the tracking and signal underneath them, and run the spend like the money is ours. No 90-day strategy phase, no creative held hostage, no reporting theatre — just a buyer accountable to your CAC or ROAS, every single week.
We're based in South Jakarta and we run media for brands across Indonesia, Southeast Asia and beyond. Small team, senior only, deliberately hard to scale — because the moment a buyer is stretched across ten accounts, your numbers are the ones that slip.
Owners, not vendors
Every account gets a senior buyer who treats your budget like their own P&L. If a campaign isn't working, we kill it before you have to ask.
One honest number
We agree a single north-star metric up front — usually blended ROAS or CAC — and we report against it in plain English. No vanity metrics, no cherry-picked windows.
Your accounts, your data
We work inside your ad accounts, pixels and audiences. You keep ownership of everything. If we ever part ways, nothing of yours leaves with us.
The people on your account
Daniel Foong
Founder & Head of Buying
Spent eight years running paid social and programmatic in-house before starting Funnelyn. Has personally managed eight-figure annual budgets across Meta, TikTok and DSPs.
Aishwarya Menon
Head of Performance
Ex-agency lead who rebuilt measurement stacks for D2C brands across APAC. Lives in the conversions API and the attribution gaps everyone else ignores.
Marcus Lim
Creative Strategy Lead
Former short-form creative director. Turns one product into fifty hooks and reads a TikTok comment section better than any analytics tool.
Hui Shan Tay
Client Partner
Your single point of contact. Keeps the weekly call sharp, the dashboard honest, and the buyers pointed at the metric that matters.
Want a buyer who behaves like an owner?
Book a 30-minute call. We'll audit your accounts live and show you exactly where spend is leaking — no pitch deck required.