High-Intent Real Estate Leads

Company Overview

Bintang Properti Digital is a Bali-based PropTech company providing virtual tour technology, property management SaaS, and digital marketing tools for real estate developers, agencies, and villa management companies. Serving the luxury resort and residential property market in Bali, Lombok, and increasingly across Indonesia, Bintang Properti has 45 employees and works with over 200 property businesses.

Their flagship product, PropertiView, enables 3D virtual tours and AI-driven property valuations that have become essential tools for selling luxury properties to international buyers.

The Challenge

The real estate technology market in Indonesia was growing rapidly, but Bintang Properti struggled to expand beyond their Bali home market. Property developers and agencies in Jakarta, Surabaya, and other major cities were unfamiliar with their brand, and the company lacked the sales infrastructure to prospect nationally.

Their existing client acquisition relied on word-of-mouth referrals within Bali's close-knit property community, a strategy that could not scale to a national market of over 15,000 real estate businesses. Additionally, their average deal size of IDR 48 million meant they needed volume, not just a handful of large accounts.

The Solution

Bintang Properti deployed Funnelyn to build a national prospecting engine:

• **PropTech Intent Monitoring**: Funnelyn tracked signals like "virtual tour real estate," "property management software," "digital marketing real estate," and "PropTech Indonesia," identifying agencies and developers evaluating technology solutions.
• **Segment-Specific Campaigns**: They created separate outreach campaigns for property developers (focused on sales acceleration), agencies (focused on listing differentiation), and villa management companies (focused on operational efficiency).
• **Visual-First Outreach**: Leveraging their product's visual nature, outreach emails included interactive preview links showing sample virtual tours, achieving significantly higher engagement than text-only messages.
• **Geographic Expansion Sequence**: They launched campaigns market by market, starting with Jakarta (largest market), then Surabaya, Bandung, and Yogyakarta, with Funnelyn providing localized prospect data for each city.

Results

Within 8 months, Bintang Properti successfully expanded their national footprint:

• **620 high-intent leads generated** from property businesses actively seeking technology solutions
• **112 new clients acquired**, more than doubling their customer base from 200 to 312
• **Jakarta market established** with 48 clients, surpassing Bali as their largest market
• **Revenue grew 210%** year-over-year, from IDR 9.6 billion to IDR 29.8 billion
• **Average sales cycle shortened from 45 days to 18 days** for intent-qualified prospects
• **Client acquisition cost reduced by 54%** compared to their previous referral-dependent model

> "We always knew our product could work beyond Bali, but we did not know how to find and reach property businesses in other cities. Funnelyn gave us a window into every real estate market in Indonesia. Within months, Jakarta became our biggest market, something that would have taken years through traditional networking." -- Made Dharma Putra, Founder, Bintang Properti Digital

Key Takeaways

• **Visual products deserve visual outreach.** Including interactive demos in prospecting emails dramatically improved engagement and shortened the education phase.
• **Segment-specific messaging outperforms generic outreach.** Property developers, agencies, and management companies have different pain points; addressing each specifically improved conversion rates by 2.5x.
• **National expansion does not require national presence.** Funnelyn's data-driven approach enabled Bintang Properti to build a national business from their Bali headquarters.
• **Volume-dependent businesses need efficient pipelines.** At a IDR 48M average deal size, the math only works when cost per lead is low enough to support high-volume acquisition.