Conversion Rate
Bahasa Indonesia: Tingkat Konversi
The percentage of visitors, leads, or prospects who complete a desired action (sign-up, purchase, meeting booked).
Definition
Conversion rate measures the percentage of a given audience that completes a specific desired action. It varies by stage in the funnel: landing page conversion rate (visitor → lead), lead-to-meeting conversion rate, meeting-to-proposal, and proposal-to-close. In B2B performance marketing, improving conversion rate at any stage multiplies throughput without increasing spend. Typical B2B landing page conversion rates are 2–8% for cold traffic; warm/retargeted traffic converts at 8–20%. Lead-to-meeting rates vary from 5–30% depending on lead quality, outreach channel, and follow-up speed.
Definisi dalam Bahasa Indonesia
Tingkat konversi mengukur persentase pengunjung, prospek, atau leads yang menyelesaikan tindakan yang diinginkan. Bervariasi per tahap funnel: landing page, lead ke meeting, meeting ke proposal, proposal ke closing.
Questions & Answers
- What is a good conversion rate for a B2B landing page in Indonesia?
- Indonesian B2B landing pages typically convert at 3–8% for cold traffic (Meta/Google ads). WhatsApp click-to-chat landing pages convert higher — 8–15% — because the CTA (open WhatsApp) has very low friction. Retargeting campaigns convert at 10–25%. A page converting below 2% needs work on headline, value proposition, or CTA; above 10% is performing well.
- How do I improve my B2B conversion rate?
- High-impact B2B conversion rate improvements: (1) rewrite the headline to focus on the specific outcome ('more qualified leads from Jakarta' vs. 'grow your business'), (2) add social proof near the CTA (customer logos, testimonial with a specific number), (3) reduce form fields to only essential information, (4) add a WhatsApp CTA as an alternative to forms (much lower friction), (5) ensure page load time is under 2 seconds on mobile — the majority of Indonesian B2B prospects use mobile.
Related terms
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