Retargeting
Bahasa Indonesia: Penargetan Ulang
Showing ads to people who have previously visited your website or interacted with your brand but did not convert.
Definition
Retargeting (also called remarketing) is a form of paid advertising that shows ads specifically to users who have previously visited your website, viewed a product, added to cart, watched a video, or interacted with your brand in some way — but did not complete the desired action (purchase, sign-up, form fill). Retargeting audiences are built from first-party data (website pixel, CRM list, app events). In B2B, retargeting is especially effective for long sales cycles — keeping your brand visible to decision-makers throughout their evaluation process.
Definisi dalam Bahasa Indonesia
Retargeting (atau remarketing) adalah iklan yang ditampilkan khusus kepada pengguna yang sebelumnya telah mengunjungi website atau berinteraksi dengan brand Anda, tetapi belum melakukan konversi.
Questions & Answers
- How does retargeting work?
- Retargeting works by placing a tracking pixel on your website. When someone visits, the pixel stores a cookie. Later, when that person browses Facebook, Instagram, Google Display Network, or other sites, your retargeting ad appears. For B2B, retarget pricing page visitors with case studies, demo request visitors with 'still thinking about it?' messages, and blog readers with solution-focused ads.
- What is the difference between retargeting and lookalike audiences?
- Retargeting shows ads to people who already know your brand (past visitors, existing customers, CRM contacts). Lookalike audiences find new people who share characteristics with your best customers — they've never interacted with you. Retargeting converts existing warm traffic; lookalike audiences expand reach to new cold prospects.
Related terms
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